Meet Lori Kirksted
Founder & Uncomplicator-in-Chief
Hi, I’m Lori, the heart and mind behind Content Uncomplicated. From the start of my career, I was fortunate enough to realize that content isn’t just another type of marketing—it’s the foundational engine that makes everything else work. Whether it’s SEO, branding, lead generation, or customer marketing, content is what shapes your message and connects it to the right audience.
For over 17 years, I’ve worked across every aspect of content marketing—from writing and editing to leading strategy and building high-performing teams. I’ve lived the agency life and managed multimillion-dollar content portfolios, built in-house marketing departments from the ground up, and helped B2B SaaS companies create content strategies that align with real business goals.
Through all of this, I’ve learned that when content is clear, purposeful, and strategic, it drives everything forward—from first impressions to lasting engagement.
That’s why I created Content Uncomplicated—to cut through the fluff and help businesses create content that actually works. No jargon, no overcomplication—just simple, powerful messaging that gets results. I’m here to help you simplify your content strategy, remove the overwhelm, and create content that’s aligned with your business and performs across all channels.
I’m on a mission to eliminate random acts of content. Too many businesses pump out content without a clear direction, unsure of what they’re trying to say or who they’re trying to reach. I help you cut through that confusion and build a content plan that’s intentional, targeted, and aligned with your goals.
What some of my strategic partners have to say:
“Lori’s strategic thinking eased the stress of content planning, allowing us to focus on scaling our business.”
–Caroline Brezovec, Senior Director of Growth, GoCanvas
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“Lori is a go-to content strategy expert who stops at nothing to get things done.”
–Becki Harrington-Davis, Senior Content Marketing Manager
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“Lori is not just a colleague: She’s the kind of partner you dream of having in your professional journey.”
–Roya Salehi, Vice President, Customer Success
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“Lori possesses a remarkable talent for crafting content that spans the entire marketing spectrum.”
–Marion Kerr, Director, Customer Marketing
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“Lori’s content marketing expertise was pivotal in shaping our messaging for the Activ8 launch.”
–Mike McDonald, Founder and CEO, Activ8
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If you’re tired of overcomplicated strategies and want content that delivers, you're in the right place. I'm not just offering a service—I'm offering a partnership to build your success story.
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Welcome to the world of uncomplicated content.
Let’s make your message heard, loud and clear.